Legislation is driving an urgent need to scale up reusable packaging systems. What levers are available to us to shift from limited pilots to volume deployment? Noam Assael talks to Tim Sykes about the lessons Avery Dennison has drawn from market activities and collaborative projects - covering the wider preconditions for scale-up, the crucial need to optimize profitability, and why it's necessary to mobilize the consumer as a key stakeholder in systemic change.

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