KIND, part of the Mars family, has announced that it is utilising materials sourced from advanced recycling to package its snack bars, aiming to reduce the amount of virgin plastics in its packaging portfolio. 
Elisabeth Skoda speaks to Liz Jacobsen, who is global technical sustainability director at KIND to discuss how the development of the material, the challenges and opportunities around creating recyclable packaging from recycled materials, and KIND's wider sustainability strategies.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe.