Competition around new packaging formats and pack designs can be fierce in the packaging world. But when does it make sense to protect these by trademark, and what are the challenges along the way? Elisabeth Skoda talks to Dr. Eckhard Ratjen, who is a certified IP lawyer focusing on trade mark law and copyright at the legal firm Boehmert & Boehmert to find out more.Sponsored by: Smurfit Kappa
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