Earlier this year, AIPIA (the Active and Intelligent Packaging Industry Association) and Packaging Europe entered a strategic partnership, aiming to accelerate the uptake of smart packaging innovation.

A few months into the collaboration, Elisabeth Skoda catches up with Eef de Ferrante, managing director at AIPIA, and Andrew Manly, AIPIA’s communications director, to discuss the collaboration and the role that smart packaging can play when it comes to reducing food waste, brand protection, fighting counterfeiting and market diversion, driving supply chain efficiencies, as well as boosting consumer engagement and recycling rates. 

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